I have been the in party rental business for nearly 20 years and the one thing I have always dreaded is the arrival of Black Friday. While many people love Black Friday, for those of us in the party rental business it starts the beginning of the end of our season.
Sure the summer, spring, and fall were all block buster seasons due to great weather, no hurricanes in the Gulf States, and the increasing popularity of inflatable castles, but December still is and always will be a tough pill to swallow. In my early years I would always go from feast to famine every winter until I came up with creative strategies for surviving the winter months.
Based on previous revenue reports from my own rental operations we have determined that the off season starts every December 1st, and will last until March 1st. Now don't get me wrong we still get opportunities to rent bouncers during this off period, but booking out becomes a major challenge.
I would love to hear from fellow party rental owners on their strategies for this up coming winter. Are you taking the winter off, or are still planning to beat the pavement?
Tj
www.bouncingncash.com
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